About Us

A community that attaches to the person, not the company.

BASCOMM community on stage
Our Story

How BASCOMM began

BASCOMM — Bali Sales & Marketing Community — was founded in 2013 as a home for sales and marketing professionals working across Bali's tourism and hospitality industry: hotels, villas, travel agencies, and everything in between. What began as a small circle of practitioners sharing market insights has grown into a community of more than 600 members. Along the way we have championed international professional certification for hospitality marketers, hosted the Bali Sales & Marketing Summit, and run ongoing learning programmes on digital marketing, market updates (Australia, India, Europe) and, most recently, how to create opportunities in the age of AI. Through it all, one belief keeps us together: remain curious and keep learning.

Our Vision

To be Bali's most trusted and welcoming community for sales & marketing professionals — where curiosity is celebrated, knowledge is shared generously, and good people with sharp ideas turn conversations into real deals.

Our Mission

We bring hospitality and tourism sales & marketing practitioners together through regular workshops, market updates, networking gatherings and certification programmes; we champion professional standards for the industry; and we create warm, inclusive spaces where members can learn, connect and grow — putting people before companies.

Stay Curious

We ask questions, explore new markets and technologies, and never stop learning.

Good People First

We attach to the person, not the company. Character and generosity come before titles.

Real Deals

We turn sharp ideas and honest conversations into tangible results for Bali tourism.

Meet the humans

Our Committee

Putu ArisudhianaChairman

Putu Arisudhiana

Chairman

"Remain curious and keep learning."

Agi SukadhanaChairman

Agi Sukadhana

Vice Chairman · Resident Manager, Sun Island Hotel & Spa Legian

"Market updates that matter for Bali."

Gufron, CHAAdvisory

Gufron, CHA

Advisor · Managing Director, Alpha Hotel Management

"Sharpening Bali's sales & marketing talent to compete with the region."

Fransiska Handoko, CHA, CHIA, CHRMAdvisory

Fransiska Handoko, CHA, CHIA, CHRM

Advisor · Certification & Training

"Competence, skill and attitude — the foundation of our profession."

Sugeng PurnomoFounders

Sugeng Purnomo

Founder & Public Relations · Multi-property DOSM, Sthala Ubud & Fairfield by Marriott Bali Legian

"Dear Bascommers, let's keep the pulse of the market beating."

Theresia ElenaFounders

Theresia Elena

Founder · General Manager, Dash Hotel Seminyak

"Every gathering is a chance to lift each other up."

Liza KristinaFounders

Liza Kristina

Founder · Sales & Marketing Manager, Puri Saron Seminyak

"Good people, sharp ideas, real deals."

Robin RivaiFounders

Robin Rivai

Founder · Area Manager, Agoda

"Data tells the story — we turn it into action."

Leo RamadhanusFounders

Leo Ramadhanus

Founder · Organizing Committee

"Curiosity keeps our industry moving forward."

Anak Agung ArieFounders

Anak Agung Arie

Founder · Organizing Committee

"Bringing Bascommers together."

TandinaFounders

Tandina

Founder · Organizing Committee

"Warm welcomes, lasting connections."

Alfakilo AzisCommittee

Alfakilo Azis

Committee · Digital Marketing Manager, The Apurva Kempinski Bali

"Digital first, human always."